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Digitisation of assets
In this era of hyper connectivity, the digitisation of assets has become essential to remain competitive and achieve market success. Digital transformation involves the use of digital technologies to improve and optimise processes, business models and user experiences. Digital assets, such as rich 3D models, enable companies to increase their digital presence and reach a global audience.
The digitisation of assets also facilitates the implementation of XR solutions, enabling companies to create immersive and personalised experiences for their customers. These digital assets are key to improving interaction and driving engagement, providing users with an emotional connection to the brand and generating greater loyalty.
The benefits of digitisation
A universal digital asset for infinite purposes
- Increased online and physical reach and presence
- Optimisation and improvement of processes and models
- Facilitates the implementation of XR solutions
- Promoting brand loyalty
What types of assets can be digitised?
Almost any physical asset can be digitised - products, spaces, facilities and even the services themselves, either in part or in full.
How does digitisation affect the protection of intellectual property?
Digitisation can facilitate the protection of intellectual property by enabling better control and tracking of digital assets, but it is also important to have adequate security measures in place.
How are digital assets stored and managed?
Digital assets can be stored and managed in digital asset management (DAM) systems, which allow assets to be organised, tracked and distributed efficiently.
What skills and resources are needed to implement asset digitisation?
Asset digitisation may require specific expertise and resources, such as 3D modelling and design software, as well as collaboration with professionals in the field to ensure high-quality results.