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Gitex 2021 VR Shop

  • Strategy

    Digital, Brand Strategy

  • Design

    UI, UX

the challenge

Extending the reach of the unique retail experience through VR technology

In an increasingly globalized world, retailers cannot be left behind. From this need arises the solution of the digitization of spaces, real or completely imaginary, for a VR market experience. An experience in which the user can have a wide range of stores and their product catalogs, combining all kinds of scenarios with the usefulness of online shopping.


VR as a means of dissemination and experience

The explosion of sensations offered by VR technology has the potential to reach your customers in ways never before imagined. Allowing a deployment around the product only limited by inventiveness.

We have used the opportunity to recreate three different retail environments to provide users with the ability to access high-end content along with immersive interactivity tailored to the specific environment.

Gamification of processes 0%
carried out
Hours of

the team

Meet our talent.

Project Management

— Imanol Erauskin
Innovation Director

Dirección de Arte

— Christian Abuin
Art Director

Desarrollo en Unity 3D

— Christian Abuin

— Egil Iraizoz
CGi Artist & Developer


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