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Live Customizer Gitex 2020

Together with Kendu Experience Design, we have developed the definitive live product configurator based on interactive video mapping. Presented for the first time at the Gitex Etisalat 2020 fair in Dubai.

Task

To develop an interactive video-mapping solution that is quick to start up and has a low implementation cost.

  • Strategy

    digitization

  • Design

    Ad Hoc, I+D

  • Client

    Etisalat

Highlights

Interactive video mapping

Thanks to video mapping and the technology developed by our team, we can change the textures, colors, and elements of a real product, such as clothing, furniture, packaging, volumes, or even complete spaces. These configurators generate an immediate impact on users, achieving greater engagement and retention.

This project has been developed jointly by Oreka and Kendu Experience Design team, combining Kendu’s expertise in retail and design with Oreka’s interactive video mapping technology. This type of collaboration manages to raise the results of the experiences to higher levels by allowing each of the parties to allocate all their resources to focus on their expertise.

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