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Tel: +34.943.904.252

Gadget Lab

Together with Kendu, we have created an exclusive next-gen Digital Signage concept for Gitex 2020. A large-format display table that activates its informative content as video in a surprising way, by detecting the user at an optimal viewing distance. This creates an instant WOW effect on the user, perfect for the kind of futuristic gadgets showcased in the pop-up.


Informative content automatically activated by the presence of the user in a configurable distance range. The setup has been reduced to the minimum exponent, eliminating punctual presence sensors and replacing them only with a mid-range 3D camera.

  • Strategy

    Digital Signage, R+D

  • Design

    UX, software

  • Client

    Etisalat / Gitex 2020


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